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A clear strategy definition, multichannel alignment, audience definitions, a comprehensive view of the organization's online competition... all of these are part of the baseline that all organizations need to build a successful strategy, an effective multichannel customer experience, a robust online presence that will attract the right audience and convert visitors either to customers in the case of a corporation or to constituents in the case of a non-profit.

Internetworking Group can ensure your online success through the implementation of your vision and strategy, within an effective multichannel framework, with a strong and reliable online presence that includes robust web applications, full content management capabilities (from authoring to delivery through dynamic display), an efficient information architecture and an attractive graphic design. From content management systems to secure web applications, we can help your organization drive strong and measurable results.

All our services are available in English, Spanish, French and Italian.

Content Management

The Internetworking Group team has implemented and enhanced content management systems in non-profits and corporations of all sizes.

The technologies we use include:

  • Oracle UCM (former Stellent)
  • ATG
  • Interwoven
  • Microsoft Sharepoint
  • “Open Source” Systems (e.g. Joomla, Drupal)

Our full lifecycle approach, multidisciplinary team and extensive experience in this area allow us to help our clients in all or any of the following stages of their content management implementation:

1. Strategy and Strategic Alignment
  • Vision
  • Executive Alignment
  • Strategic Plan Alignment
  • Strategic Goal Alignment

2. Governance

  • Current State Discovery and Analysis
  • Content Ownership Strategy
  • Legal and Regulatory
  • Group/Departmental Processes

3. Tactical Objectives and Requirements

  • Tactical Objectives
  • Requirements
  • General and Detailed Design
  • Information Architecture & User Experience
  • Content Analysis
  • Content Inventory
  • Content Architecture
  • Metadata Model
  • Search and Dynamic Display Requirements

4. Implementation and/or Enhancements

  • Infrastructure Configuration
  • Content Structure & Metadata
  • Authoring Portal
  • Custom Components
  • Authoring Templates
  • Workflow Implementation
  • Display Solution Integration
  • Content Migration
  • Analytics Enablement
  • Search Enablement
  • Testing

5. Training and Deployment

  • Author Training
  • Workflow Team Training
  • User Training
  • UAT
  • Pilot Releases
  • QA
  • Deployment

 

Web Analytics

We have extensive experience with all of the leading analytics tools available today. Our team is trained on the latest versions of these applications in this rapidly evolving space, allowing us to provide our clients with the most up-to-date implementation options. Our reporting services leverage the latest trends and techniques in web analytics, providing the most accurate views and interpretation of online activities and results. Reports contain detailed metrics on visitor interactions, visitor paths, natural and pre-defined flows, drop-offs, conversion rates, campaign results and more. Each report also includes result interpretations and recommendations.

  • Google Analytics
  • Omniture
  • WebTrends

        

Applications

Applications:

  • CRM System Selection and Implementation
  • eCommerce Enablement (including payment components, individual account management, promotional e-mail systems, eCoupons, inventory management...)
  • eNewsletter and Customer/Constituent Contact Automation Systems
  • Event Registration Applications
  • Database architecture, development and maintenance

ASP Customer/Constituent Management Systems:

  • Convio/GetActive
  • Kintera

      

Strategy Services


Our group has helped executive teams of companies of all sizes, in a variety of industries, define, formalize and communicate their vision to their organizations. In order to obtain buy-in from partner departments and divisions, it is crucial to adapt the communication style and the strategic goals to each audience group and present the benefits of that strategy clearly and concisely. Our strategy workshops and executive strategy services can help communicate your vision, demonstrate its value, its benefits and how it will translate into implementation and tangible results.

 

  • Strategy and Vision Definition
  • Multichannel Strategic Alignment
  • Strategic Competitive Analysis and Competitive Forecasting and Positioning
  • Strategic Technology Planning and Assessments

User Experience

Our User Experience, Information Architecture and Interaction Design services are available for both new and existing sites. Our usability labs can help your organization optimize its current online presence by providing you with valuable feedback from your visitors and users and delivering a report that will include recommendations as well as industry-specific best practices that can be immediately implemented within your existing framework. We also provide usability testing and assessments for prototype sites, microsites and online promotions. Our graphic design team can help you formalize and refine your current site's graphic language, or it can assist in building any or all aspects of the design for a new site or a redesign effort.

Usability:

  • Usability Audits & Testing
  • Expert Reviews
  • User Surveys
  • Information Architecture Reviews
  • Content Delivery Assessments
  • Search and Horizontal Content Access Assessments

Graphic Design:

  • Visual Design (From palette selection and prototype comps to style guide and graphic resource libraries)

Information Architecture:

  • Site Structure
  • Wireframes
  • Flows and Application Architecture
  • Site Nomenclature

Content Delivery:

  • Multilingual Structure
  • Content Creation, Migration, Optimization
 
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