Heatley Capital Corporation provides real estate investment opportunities in North Texas for high net worth individuals and investment advisors.  In late 2002, Heatley Capital Corporation underwent a brand update and wanted to revise its Website to reflect the company's new name and logo. 

Primary Goals for the Website

• Provide a primary navigation scheme with consolidated content areas.
• Provide ways for potential investors and brokers to take action.
  

Solutions

The Internetworking Group designed a simple site that reduced the primary site navigation areas from nine to six and provided calls to action, including ways to sign up to receive Heatley Capital's newsletter, broker and investor packages.  A success story spotlight was added to give potential investors an idea of what kinds of returns they can expect.  The Internetworking Group replaced a Front Page message board with Snitz, a more robust threaded message forum.